AthletiCorp Inc. | Founded 2007
A Vertically Integrated
Apparel Holding Company.
AthletiCorp Inc. is a privately held apparel holding company founded in 2007, operating across custom manufacturing, private-label retail, and performance teamwear — with 19 years of operating history and global distribution across 48+ countries.
Vertical Integration
Vertically Integrated — No Middlemen.
AthletiCorp controls its supply chain from creative direction through to final delivery. This structure eliminates third-party margin layers, reduces lead times, and creates defensible cost advantages across all three operating divisions. The result is higher margin retention and stronger client relationships built on direct accountability.
Design
In-house creative direction
Development
Brief to sample approval
Manufacturing
Partner production facilities
Global Delivery
Coordinated worldwide
Design
In-house creative direction
Development
Brief to sample approval
Manufacturing
Partner production facilities
Global Delivery
Coordinated worldwide
400+
Client Organizations Served
48+
Countries of Distribution
500K+
Units Produced & Delivered
20+
Years Operating
Programs
Programs We Power
AthletiCorp's divisions design and deliver managed apparel programs for global organizations.
Hospitality | Wellness | Cruise
Global Fitness Trainer Apparel Program
A full-scope managed apparel program for fitness professionals across a global network of hospitality and wellness venues.
Retail | Convenience | Uniform
National Employee Uniform Program
A standardized, scalable uniform program designed and delivered for Kum & Go — outfitting thousands of employees across hundreds of convenience and fuel retail locations throughout the Midwest.
Sport | Teamwear | Merchandising
Club Rugby Teamwear & Merchandise Programs
End-to-end custom teamwear and merchandise programs for national and international club rugby organizations — from kit design and on-demand team stores to bulk production and global delivery.
Education | Campus | Merchandising
University Campus Organization & Merch Programs
Custom apparel and merchandise programs for university campus organizations — from Greek life and athletic clubs to student associations — designed and fulfilled by AthletiCorp.
Founder
Scott Martell
Founder & CEO
Scott has been working in the apparel industry since 2003, building expertise across design, manufacturing, and brand development from the ground up.
In 2004, he founded BigToe Rugby in Madison, WI — a direct-to-team custom rugbywear brand that became the foundation for the manufacturing and design systems now running across all three AthletiCorp divisions.
AthletiCorp Inc. was founded in 2007 to serve as the parent structure for its operating divisions.
Direct Contact
scott@athleticorp.comContact
Work with AthletiCorp
Send a Direct Inquiry
General | Press | Investor inquiries
hello@athleticorp.com